Step 01
Add your apps and competitors
Find your app in the App Store, then add the competitors you care about. Discover keywords they rank for and track your own list across 60+ storefronts.
Apple Ads meets RevenueCatYour App Store growth,
Your App Store growth,
all in one place.
Find the keywords worth your budget. Bring App Store rankings, Apple Ads spend, and RevenueCat revenue together in one native Mac app.
The tools you use. A clearer picture.
- App Store Connect
- Apple Ads
- RevenueCat
- macOS
Keyword overview
Last 30 days Sample data
Apple Ads spend 30 days
$539.00Keyword revenue Estimated
$359.00Return on ad spend Revenue / spend
0.67×A keyword to watch
habit tracker
2.62× ROASDouble down$92 spent. $241 in estimated revenue. Worth a closer look.
Explore the verdictsRevenue overview
Illustrative trendWhere your budget goes
sleep sounds 49%
meditation timer 34%
habit tracker 17%
Start with your biggest expenses.
| Keyword | Rank | Δ | Spend 30d | Revenue 30d | Verdict |
|---|---|---|---|---|---|
| habit tracker | #8 | ↑6 | $92 | $241 | Double down |
| meditation timer | #2 | — | $184 | $118 | Cannibalizing |
| sleep sounds | 200+ | — | $263 | $0 | Money pit |
| breathing exercises | #38 | — | $0 | — | Bid opportunity |
Illustrative data. Keyword revenue is estimated from each keyword’s share of daily ad spend.
How it works
Find your next keyword. Know why it matters.
Research competitors, follow your rankings, and review your ad spend in the same place.
Step 02
Put your numbers side by side
Connect Apple Ads for spend, installs, and search popularity. Add RevenueCat for revenue estimates. Daily rank checks give you the organic context behind each paid keyword.
Step 03
Decide what to test next
See which keywords look promising, which need a pause test, and which are spending without a return. Every verdict shows its evidence. You stay in control of campaign changes.
The verdict engine
Three signals. One decision.
Review organic rank, paid performance, and estimated revenue together. Each verdict gives you a starting point for your next test, with the numbers that led to it. Examples below use sample data.
Cannibalizingmeditation timer
You already rank near the top. This exact ad may be buying installs you would have won organically.
- Organic rank
- #2
- Spend
- $184
- Exact ad
- Active
Bid opportunitybreathing exercises
Demand is strong, organic visibility is weak, and no exact campaign is active.
- Popularity
- 5/5
- Organic rank
- #38
- Exact ad
- None
Money pitsleep sounds
This keyword keeps spending without producing attributed subscription revenue.
- Window
- 30 days
- Spend
- $263
- Revenue
- $0
Double downdaily meditation
Attributed revenue is positive while the organic position continues to improve.
- ROAS
- Positive
- Rank movement
- +11
- Revenue
- Attributed
More than a rank tracker
From keyword research to your next release.
Publish better metadata
Edit your title, subtitle, and keyword field for each market. Check character limits and keyword coverage, then push the draft to your next App Store version.
Movement, every morning
See your biggest ranking gains and drops across apps and markets. Release markers help you spot what changed after an update.
Reviews from every storefront
Read new reviews from every country you track. Get a notification when a new review arrives.
60+ storefronts, one keyword set
Add a market and bring your existing keyword list with you. Veldo tracks rankings separately for each storefront.
On-device translation
Understand keywords in other languages with Apple's on-device translation. No translation API key required.
Apple's own popularity
Compare Apple's search popularity with a difficulty estimate based on the current top 10 results.
Keyword discovery & gap
Find keywords your competitors rank for that you are missing. Add a promising term to your list in one click.
Keep up from your menu bar
Check yesterday's spend and revenue without opening the app. Get notified when a keyword verdict changes.
Private by design
Your business data stays on your Mac.
- Stored locally
- Your spend, revenue, and ranking history live in a database on your Mac.
- Protected by Keychain
- Your connected-account credentials use macOS secure storage.
- You choose what to share
- Optional community sharing contributes anonymous public rankings. Turn it off in Settings.
CLI & MCP
Bring your own workflow.
Ask your AI assistant about keyword performance or pull the numbers into a script. The CLI and MCP server read your local data without changing your campaigns.
veldo advisor 6446901002veldo mcpLocal data. JSON output. No campaign mutations.Set up the MCP server →
Simple pricing
Room to grow.
One flat price.
Every feature, every app, every keyword. Choose monthly or yearly billing and keep the same price as your ad budget grows. Download Veldo, then subscribe to unlock it.
- Unlimited apps & keywords
- 60+ storefronts
- No percentage of ad spend
- App, menu bar, CLI & MCP
- 14-day money-back guarantee
Guides
Learn before you buy.
Find an ASO tool for your budget
Compare tools by the work you need to do, the markets you track, and what you can spend.
What to look for in a Mac ASO tool
Local data, background collection, and tools that fit how you work.
Rank + spend + revenue in one table
The three-signal model and the four verdicts: double down, bid opportunity, cannibalizing, money pit.
Picking keywords before you have data
Relevance, Apple's 1-5 search popularity, competition, and intent: how to choose terms when nothing has happened yet.
Retention is a ranking factor you cannot type in
Retention windows, uninstall rates, review recency, and how long to wait before judging a metadata change.
What tier 1 countries actually means
Which markets each label covers, why tier 1 costs more in Apple Search Ads, and why your own numbers beat the list.
FAQ
Questions, answered.
How is keyword revenue calculated?
Veldo estimates each keyword’s revenue using its share of the app’s daily ad spend. It is an estimate, not a direct record of which keyword brought in each paying customer. Use it alongside ranks and installs when deciding what to test.
What does Veldo require?
Veldo requires macOS 14 or later. Connect Apple Ads for paid data and optionally connect RevenueCat for revenue-aware verdicts.
Does Veldo need RevenueCat?
No. Rank, popularity, spend, and install verdicts still work. Revenue fields remain unavailable until RevenueCat is connected.
How fresh are rankings?
Organic rankings refresh daily and are spread across the day to respect App Store request limits. Apple Ads and RevenueCat refresh more frequently.
Does Veldo send data to a server?
Your spend, revenue, credentials, and database stay on your Mac. One optional exception: community keywords. Veldo clients pool anonymous rank observations (keyword text, storefront, and the public top-200 ranking) so everyone gets the reverse-ASO lookup Apple doesn't offer. No identifiers are attached, and you can turn it off in Settings → Community.
Can an AI agent change campaigns?
No. The MCP server is read-only by default. Agents cannot directly pause campaigns or change bids.
How does Apple Ads setup work?
Connect your Apple Ads account in the native app. Veldo stores the credential in Keychain and collects data on your Mac.
Monthly or yearly?
Choose $8.99 monthly or $99 yearly. Annual billing saves $8.88 compared with 12 monthly payments. Both include every feature and all updates while your subscription is active. Cancel anytime, with a 14-day money-back guarantee.
Give your next keyword a clearer starting point.
Rankings, ad spend, and revenue on your Mac. From $8.99/month.
Buy Veldo